Case Study: Find Your Jameson Match

Overview: Lunar developed “Find Your Jameson Match,” an interactive web application aimed at helping users discover the perfect whiskey from their extensive range. This initiative sought to personalize the user experience and deepen customer engagement.

Objectives: The primary objective was to educate and guide consumers in selecting a whiskey that best suits their taste preferences, enhancing the connection between the brand and its audience.

Implementation: The application uses a series of engaging questions about the user’s taste preferences and lifestyle. Based on the responses, it recommends a Jameson product tailored to one of 4 profiles: Newfound Explorer, Bold Adventurer, True Original, Whiskey Connoisseur. The design is user-friendly, with visually appealing graphics and a smooth, interactive interface.

Results: “Find Your Jameson Match” successfully increased user interaction and brand awareness. It offered a personalized journey, making the whiskey selection process more accessible and enjoyable. The initiative helped Jameson connect with a broader audience, fostering brand loyalty and customer satisfaction.

Here you can find a link to the application: https://findyourjamesonmatch.jamesonwhiskey.com/