Jameson | Circle of Taste

Pernod Ricard commissioned Lunar to find a way to better display the Jameson Whiskey Portfolio.

Objectives: The primary goal was to present Jameson’s products in an engaging and modern format, highlighting the unique characteristics of each whiskey in their portfolio. The use of advanced web technologies aimed to enhance brand storytelling and improve user interaction.

Implementation: “Circle of Taste” leverages NuxtJS for seamless navigation and performance. GSAP animations provide smooth transitions between sections, enhancing the storytelling aspect. This dynamic approach allows users to explore the details of each whiskey variety, from tasting notes to historical background, in an engaging and interactive manner.

Results: The innovative use of GSAP animations successfully differentiated “Circle of Taste” from traditional product showcases, reinforcing Jameson’s premium brand image and engaging a tech-savvy audience. The application received positive feedback for its immersive experience and artistic presentation, effectively supporting Jameson’s marketing and branding efforts.

Here you can find a link to the application: https://circleoftaste.jamesonwhiskey.com/